Today Text & Art has staff, warehouse and production. But the background to Text & Art is quite different, and it began in 2016.
WHAT TOOLS WE USED
“I noticed that people loved the presents, and I was told that many who greeted them commented and thought it was such unique interior details. Pictures that not everyone else had. One way to stand out with a personal detail on the wall.
It was probably when I decided that more people could hang things on their walls that actually had an emotional value and meant something. And I was going to do it in a way no one else did before. Personalized posters. Without printers, art directors, purchased photographs and middlemen. Meaningful text message on thick paper – with my unique design.
I started printing posters in my bedroom. In one of 39 square meters in Jönköping, I had a small print shop for a long time, before and after my usual job and working hours. Each item I sold was counted. I memorized every order and sometimes I saw the poster appear in an Instagram image somewhere. That pride has still not disappeared.”